During the seminar devoted to the issues of working with texts, the participants – newly elected professional leaders of the Branch Trade Union of Education and Science Workers discussed the possibilities of forming up-to-date news content of the trade union agenda, useful not only to ordinary members of trade unions, but also interesting for the media.
The speaker of the seminar was the chief expert of the Media Center of the Federation of Trade Unions Linara Saktaganova.
As part of the lecture, practical difficulties and opportunities in public relations work are considered.
Special emphasis is placed on the ability to create informational occasions, work with them, recommendations are given on the competent presentation of texts.
“The topics raised in a particular industry are topical and, if properly presented, will be of interest not only to the target audience, but also beyond its borders,” the speaker stressed.
It was noted, that the request for unique content today dictates new rules, and the trade union agenda has a huge potential.
Deputy Director of the DOKR FTURK Lyazzat Eszhanova, in turn, added that modern trade unions should rely on public interest, social demand and urged participants to actively promote trade union work in the information space.